AD EXCHANGE

An ad exchange is an online marketplace in which web publishers and advertisers can buy and sell digital advertising space. It works like a stock exchange, allowing buyers and sellers to match their bids and offers in a live auction format. Ad exchanges carry advertising inventory from a variety of sources, including websites, mobile applications, video streams, and more.
Ad exchanges offer several advantages to their users. Advertisers can target their ads to the exact audiences they need, and in the format that suits them best. Publishers can optimize the price of their ad inventory, ensuring they are able to get maximum value out of every impression they offer. Ad exchanges also bring efficiency, transparency and improved real-time bidding capabilities to the ad market, allowing buyers and sellers to transact more easily and quickly.
Ad exchanges are increasingly becoming a part of the digital advertising landscape. With the help of technology, they are enabling advertisers to reach their desired target audiences and publishers to maximize the value of their advertising inventory. Ad exchanges are seen as an important asset in creating an efficient and transparent digital advertising ecosystem.